T.M. Lewin Appoints ANM Group
ANM Group has been appointed to represent T.M. Lewin, the home of English shirt making, and a pioneer in menswear for 120 years with a reputation for design and quality, to handle its press and communications, influencer partnerships and media buying and to raise awareness for the storied brand.
Founded in 1898 in Jermyn Street, T.M. Lewin is renowned as a base for formal shirts while also providing suits, outerwear, knitwear, jackets, chinos, ties and accessories for men. Thomas Mayes Lewin created the first ever button-up shirt in the early 1900s and the garment remains a staple of everyone’s wardrobe over a century later. Today, T. M. Lewin are proud to call themselves the destination for modern workwear.
ANM will execute a strategic programme of inspirational initiatives, influencer and media partnership concepts and communications to support the brand equity. The T.M. Lewin team at ANM Group will be headed up by Associate Partner Jordie Elms, supported by Joseph Walsh and Daisy Ritblat.