Moët & Chandon x Pharrell Williams

Moët & Chandon and Pharrell Williams have come together to reimagine the celebratory birthday bottle of Champagne with the idea it be shared with those who make the occasion unforgettable. As Pharrell himself says, “The best part about a birthday are the people who want to celebrate it with you’.

To create a distinctive and unique design for everyone’s birthday, Moët & Chandon and Pharrell Williams delved into the archives and found that, what today is the iconic tie on the bottle, was a BOW in 1892.  Pharrell then re-imaged the bow to create a series of special bottles, a Jewel Masterpiece Jeroboam, Limited Edition Gift Box Collection and Bow Capsule Collection, with two of the designs featuring striking detachable, embroidered bows by Parisian embroidery studio Atelier Baqué Molinié to be worn as brooches.