Introducing NOYZ, A Modern Fragrance Brand Disrupting Industry Standards of Perfection
New fragrance brand NOYZ has launched in the UK this week, exclusively at Harrods. Set to disrupt industry standards of perfection with unique, genderless and long-lasting fragrances inspired by real stories and raw feelings, NOYZ is all about using fragrance as a new dimension for self-expression – with the power to explore and amplify who you are – the imperfect, the messy, the real. Scent unfiltered.
Created by Shaun Neff, the ultimate brand disrupter and entrepreneur who began this journey in order to break down barriers in fragrance. “In an industry that has long been rooted in hyper-filtered fantasy, we saw a massive white space in the fragrance market for a brand rooted in realism. We feel more people will relate to our Sh**ty Day fragrance rather than doing a perfect hair flip with an 18-pack of abs or flawlessly riding a beautiful white horse in a magical meadow. Our goal is to create a brand that creates fragrances inspired by real storytelling” shares Neff.
Developed by renowned perfumer, Jérôme Epinette, the collection comprises four fine fragrances (£85, 50ml) and scent names are inspired by relatable experiences and authentic storytelling. NOYZ champions building a fragrance wardrobe, switching up scents based on every mood, layering and mixing it up to create something that is unique to the consumer.
Love Club (Fruity/Floral/Woody): Hypnotic, Alluring, Can’t Get Enough. Turkish Pink Rose, Saffron and Ebony Woods hit you with an unexpected compliment. The best part about Love Club? Everyone’s invited.
Unmute (Amber/Woody/Vanilla): Sweet + Dangerous, on Repeat. Vanilla, ungraded. Made to be craved with notes of juicy Black Plum and spicy Spanish Ciste. Get loud. Be bold. Be you. Unmute.
Lost + Found (Citrus/Woody): Fresh + Clean, Like Close Skin Contact. Pulls you in. Won’t let you go. Italian Lemon, Jasmine, and Cedarwood send a soft, citrus kick that keeps you on the mind. Leaves a trail so you can be found, lingering on the sweatshirt you “accidentally” left behind.
Sh**ty Day (Amber/Aromatic): Uplifting, Refreshing, an Instant Reset. If today kinda sucks, that’s okay. Notes of Ocean Air, Clary Sage, Salted Fig and Baltic Amber tell you to own it. It’s a deep breath, good laugh, the vent sesh you needed.
The launch collection also includes a Parfum collaboration made exclusively for Harrods with celebrity photographer, Damon Baker, alongside an exclusive gift set featuring a journal adorned with Damon’s photography.
Monochrome (Floral/Woody): Dancing within the balance of light and dark. Monochrome is an intimate scent collaboration by NOYZ x Damon Baker, made exclusively for Harrods. Sink into yourself with the complexities of fresh citrus + bittersweet coffee, sweet patchouli, and dark musk (£150, 50ml).
“The vision for Monochrome was being open with myself – creating a love letter to everything that I’ve been through and what other people go through. Monochrome tells all the stories as one. It’s not too light, it’s not too dark. It’s a beautiful balance of everything” says Damon Baker, Creative Partner.
NOYZ is available now on NOYZ.com and at its exclusive UK retail partner, Harrods – online, in-store at Harrods Knightsbridge and in all H Beauty doors nationwide. It will launch in the US with exclusive retail partner, Ulta Beauty on June 23rd.