Accor appoints ANM Comms to represent Luxury & Premium Portfolio

ANM Comms has been appointed as agency of record representing leading augmented hospitality group Accor across its Luxury and Premium portfolio. The UK brief extends across an unrivalled group of brands including Fairmont Hotels & Resorts, Sofitel, MGallery, Pullman, Raffles, Mövenpick and Swissôtel, and is effective immediately following a competitive pitch. ANM will build and deliver integrated communications strategies as well as ongoing press office to support both the domestic and international brand portfolio.

Annabel McAvoy, ANM Managing Partner commented:

‘We are delighted to have been appointed to work alongside Accor, one of the world’s most prestigious and dynamic hospitality groups. Accor’s unrivalled collection of brands, provides a rich proposition for creative communications strategies and we are thrilled to get started. The global portfolio includes destination hotels, resorts, hospitality and wellness experiences, each with a distinct brand character, including some of the very best hotels in the world. ’

Sarah Wilson, Director of Communications, Accor Northern Europe commented:

“ANM demonstrated exceptional understanding of our brands, the luxury and premium market and our strategic communication objectives. Accor are thrilled to welcome ANM into our agency mix to drive desirability and engagement for our Luxury & Premium brands in the UK market.”