Communications in a Crisis: Best practice for Luxury Brands
Walpole’s latest Business Support Webinar focused on best practice in luxury communications – how do you strike the right tone when talking to customers? How should you keep your brand fresh in consumers minds, even whilst they’re not buying? How do you strike the right balance between talking about initiatives for those affected by, or working in, the crisis and more commercially led comms? And what’s the best way to build engagement so that your brand is ready for the ‘new normal’?
The Webinar was chaired by Charlotte Keesing, Director, Walpole and featured a panel of communications experts including: Dominic McCarthy, Founding Partner, ANM Comms, and Julia Record, Director of Communications, The Dorchester Collection.
Listen to the Webinar HERE.