Presenting Museum-Calibre Art of Jewellery to Ultra High Net-Worth Collectors
Contemporary fine Jewellery artist Cindy Chao established her eponymous brand CINDY CHAO The Art Jewel in 2004, motivated by a desire to break boundaries between art and jewellery. CINDY CHAO The Art Jewel‘s two product collections, the museum-calibre Black Label Masterpieces and the White Label Collection, are both sought after by discerning connoisseurs at international auctions.
ANM was employed to debut Cindy Chao The Art Jewel into the UK market at Masterpiece London in June 2018. Since then, ANM has managed all media relations, event management, photoshoot opportunities and press trips for the brand. 2019 has seen ANM support Cindy Chao The Art Jewel at Paris Couture Week, TEFAF Maastricht and Masterpiece London 2019. ANM coordinated all coverage in the lead up to and following each event through management of interview opportunities with key jewellery, design and lifestyle media delivering 41 pieces of quality coverage, 40 media appointments and 12 1-2-1 interviews with Cindy Chao.