CEW announces new partnership with Landsec focused on UK Beauty Industry
CEW UK, the most influential organisation in the beauty industry, has unveiled a unique partnership with Landsec – owner of various retail destinations including Bluewater in Kent, Westgate Oxford and Trinity Leeds – which will offer beauty brands the exclusive opportunity to open pop-up stores in some of the UK’s highest footfall destinations. In the first collaboration of its kind between a beauty industry leader and a landlord, Landsec will offer pop up space to beauty brands.
From July, members of CEW will be able to register interest for select Landsec UK locations such as London’s Victoria; Trinity Leeds; or Bluewater in Kent to access these major shopping destinations’ audiences. Landsec will select from the shortlist of beauty businesses and brands that it believes will offer the best experience to shoppers within their destinations.
The UK Beauty Industry is proving its resilience with an overall value of £25.1 billion, with Mintel predicting that by 2022, the industry will grow to £26.2 billion.
Caroline Neville MBE, President of CEW UK said: “CEW members represent a diverse range of brands and business. We have created this innovative partnership with Landsec to give these businesses a new opportunity to appear in flagship retail destinations and this is the first collaboration of its type.”
Muriel Zingraff, at Landsec, said, “This exclusive offer to CEW members will deliver a great experience for shoppers and brands, in some of our prime locations across the UK.”