Chester Barrie Refurbishes Savile Row Flagship Store
Last evening saw Chester Barrie celebrate the launch of their newly refurbished Savile Row store. Both the refurbishment and the AW18 collection see a new beginning for the brand, with design lead taken from Creative Director, Simon Kirby.
We were delighted to host and see the VIP attendance of Jack Guiness, Richard Biedul, Craig McGinlay, Toby Huntingdon-Whiteley, Jacey Elthanlion all wearing Chester Barrie on the evening. Also in attendance was Danny Mac, Joe McFadden, Scott Maslen and Paul Sculfor.
Commenting on the refurb, Simon Kirby, Chester Barrie’s creative director:
“Our aim is to ensure both the store and the collection reflect the brand’s DNA: 1930s glamour with a contemporary character. I have designed the shop to combine traditional hand-crafted materials with a contemporary touch. It is a narrow store so we have added an awning to the front and opened up the inside to make it feel bigger. The far end of store is separated by darker blue walls and carpeting with velvet chairs which draws the eye and creates a more luxurious environment for our occasion wear.”
Chester Barrie’s AW18 Collection combines the sophistication of the modern world with the elegance and tradition of Savile Row. Colours are deep and rich, cloths are warm to the touch and a series of new styles soften the shoulder and ease the block, creating a cosmopolitan collection. Weathered brass, solid oak, marble and glass are going to bring Number 19 Savile Row to an appropriate environment. The store will house the Chester Barrie God label collection, the brand’s luxury clothing line, as well as a new capsule Made-in-England line.
The essence of the Gold Label collection is its focus on quality and its attention to detail. Cut from the finest European cloths – including Fox Brothers and Loro Piana – it offers everything you would expect from a Savile Row tailor, and a little bit more. From the soft, tactile handle of flannel suits to the deep, luxurious velvet of eveningwear, the tailoring mixes classic British style with a distinctive, contemporary mood.