Savoir appoints ANM Communications
ANM has been appointed to handle the PR and Communications for Savoir, the world’s finest beds, handmade in the UK using beautiful natural materials and skilled craftsmanship to deliver exceptional comfort and style since 1905.
ANM will be responsible for increasing global brand awareness in the UK, Europe and the rest of the world (excluding the US) through a powerful PR and digital media strategy. ANM will develop concepts that communicate Savoir’s core brand values: heritage, craftsmanship and quality, in addition to targeted media relations.
Savoir is widely regarded as the world’s most luxurious sleeping system. First created for The Savoy Hotel in London in 1905, their tailor-made beds have become almost as legendary as the stars who have slept in them. A Savoir bed can be made to any size or shape, stand-alone or feature bespoke headboard, be beautifully upholstered or made to fit into an existing frame. Each bed is made by one craftsman for a specific client to their precise requirements, ensuring the perfect combination of support, comfort and design.
Sarah Frederickson, Savoir Marketing Director, said “We are thrilled to appoint ANM. The team has a true understanding of luxury brands and we look forward to communicating our passion for design, quality, craftsmanship, heritage and wellbeing through an ambitious PR and digital strategy.”
Savoir showrooms around the world: United Kingdom – London Wigmore Street, London Chelsea Harbour, London Harrods; Europe – Düsseldorf, Paris; Russia – Moscow, St. Petersburg; North America – New York Downtown, New York Uptown; Asia – Hong Kong, Beijing, Seoul, Shanghai, Taipei.
On Monday 17th September, Savoir will be unveiling its collaborative design with Fromental, creators of the world’s most beautiful hand embroidered wallcoverings and fabrics, as part of Focus/18 at Design Centre, Chelsea Harbour. Inspired by Japanese art, the KIKU bed represents the endless possibilities of bespoke design and precision craftsmanship. Join Savoir at their store from 2pm for the reveal and a panel discussion with World of Interiors.