Luca Faloni launches Summer Linen Pop-Up for Adventurous Travels

Luxury online menswear label Luca Faloni has opened ‘Linen Voyage by Luca Faloni’ – an Italian Riviera inspired retail pop-up in Chelsea, London – showcasing its collection of Italian-crafted, summer linen-wear designed for the everyday adventures of today’s modern man.

When it comes to staying cool in style in the summer heat, linen is king. Visitors to the pop-up showcase will find a full selection of linen pieces combining Italian heritage and craftsmanship with contemporary styling and fit including classic and kaftan shirts, linen-cotton tailored shorts, scarves and beach towels. In addition, the ‘Dolce Vita’ lifestyle of the Italian Riviera will be bought to life with an Italian beach club lounge, where customers can peruse the brand’s products online and try pieces on before purchase.

Luca Faloni uses 100% pure linen sourced from the finest and oldest Italian mills ensuring the softest and most comfortable of linen items with maximum durability. Each piece is entirely craft in Bergamo, Northern Italy, with great attention to rare sartorial details, like ‘giglio’ stitching, mother of pearl buttons, and the unique ‘Paramontura’ collar.

By selling online, Luca Faloni is able to cut out the ‘middleman’ and invest more in superior materials and true Italian artisanship to handcraft each collection, bringing exceptional value to its customers.

Store location: 23 Kings Road, London SW3 4RP

Open until 9 September 2018

From 10am to 7pm, Monday to Sunday

@lucafaloni #LFLinenVoyage



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