CEW kick start the 2018 Beauty Awards with a showcase of outstanding innovation and creativity at the Product Demonstration Evening
CEW, the most influential organisation within the British Beauty Industry, marked the first step towards this year’s highly coveted CEW Beauty Awards at their Product Demonstration Evening on Tuesday night. Over 700 CEW members, guests and press descended on Olympia London to witness a showcase of outstanding innovation and creativity and kick start the Awards known as the ‘Oscars of the Beauty industry’.
This year CEW received over 300 entries across 27 categories. Throughout the course of the evening attendees were able to visit brand experts at their stands and witness live demonstrations of the latest and most iconic beauty products available on the market. Guests also had the opportunity to visit the Relaxation Area where they were able to enjoy a glass of prosecco courtesy of Dufry as well as receive treatments from a variety of brands including manicures from Amazon, makeup looks from M&S, Dyson hairstyling from QVC, trials with Benefit’s brand new mascara and appointments with NARS catwalk makeup artists.