Storytelling Through Experience at Grey Goose Boulangerie François
A 3-day experiential activation designed to fully immerse media, influencers and luxury millennials in the GREY GOOSE brand story delivering the message that GREY GOOSE is ‘crafted from the finest French ingredients.’
By day, visitors to the pop-up artisan bakery were offered GREY GOOSE bread made from the finest French Picardie wheat in return for a donation to long-standing partner charity, the Elton John AIDS Foundation.
Each night, 150 selected guests were invited to venture through the ‘oven door’ to discover the FLY BEYOND Bar to meet founder François Thibault to hear his personal story of how he created GREY GOOSE
4.3 million twitter impressions and #FlyBeyond trending in London, plus 93 quality pieces of coverage with 100% positive impact score in terms of messaging and imagery.